What's in a Name: Fair

Meet Fair Finley, Wilfair's lead.



Fair is fair. She always wants to make the perfect, and perfectly fair, decision. Which means she sometimes postpones the decision entirely.




She's also named after Fairfax Avenue, which is next to The Wilfair. Fairfax is a real Los Angeles thoroughfare.
















The name's third inspiration? Check LA weather, pretty much any time of the year, and you'll probably see a particular word.









Yep. It's usually fair in Los Angeles. Making it, for me, the perfect name for a local heroine.



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